Influence and Persuasion Training

Class Duration: 4 hours

Persuasion is not just about getting people to take an action, its about getting people to believe the action you want them to take is their own idea and the best action to take. In this course we will learn how to use influence and persuasion to get people behind our ideas.

Training Class Goal

In the Influence and Persuasion class you will learn the triggers and techniques you can use to get others to see your perspective, agree with your ideas, and how to point them toward the actions you want them to take.


None – this class is useful for anyone working in business that wants to improve their persuasion and influence skills at the office.

Topic Covered

  • The difference between Persuasion vs Negotiation
  • Why do we need Influence and Persuasion?
  • The 7 triggers that influence our actions and how we can employ them for our own use in persuading others
  • Using Reciprocation to influence others
  • How Contrasting can persuade others to your ideas
  • How a need for Commitment drives behaviors and how to leverage it
  • Using Socratic Coaching techniques to get others to think your idea is their own
  • How we can use the influence of Social Proof
  • The importance of Liking and Familiarity in persuading others
  • How to create Power and Authority for influence
  • Using Scarcity to drive action

Our courses are designed specifically for companies and their employees and offered for private group training at your location. Our instructors are based in Arizona and Colorado, but can travel to any location outside of those states.